Write Your Way To a Better Blog Now Available as PDF!



Six-Week Self-Paced Class

Access to Class Facebook Page With Current and Former Students

6 Units of Content

  • Writing With Authenticity
  • Finding Your Blog's Purpose
  • Incorporating Storytelling
  • Using Humor
  • Writing a Compelling Interview Post
  • Editing Your Posts Like a Pro

$19 for the PDF

Order today!

I've taken quite a few blogging classes and a few writing ones too but what I was really craving was something that combined the two. I blog to write and my goal when sit to post on my blog is to improve my craft. The Write Your Way to a Better Blog course was exactly what I needed. The instructors are fabulous and the lessons and exercises so incredibly helpful. In the first week or two of class, everything felt so much clearer. And, so essential, everyone is so supportive. It was a truly fabulous experience and I know I'm a better writer now than I was 6 weeks ago!

Tricia M. of Raising Humans

Write Your Way To a Better Blog: A HerStories Writing Class

Want to improve your blog writing using tips from successful bloggers? Want to try out new types of writing and attract new readers with compelling content?

Get all of the content from The HerStories Project's new writing class in a self-guided e-book! The six-week class will help you develop the skills needed to write high-quality blog posts, including how to blog with authentic voice and purpose, how to incorporate storytelling, how to infuse humor, how to write engaging interview posts, and how to become a better editor of your own writing.

You'll also get access to the Write Your Way to a Better Blog Facebook page. Interact with current and former students and instructors and discuss your questions and your own writing.​

  • Instructors
  • Guest Instructors

Co-taught by Jessica Smock and Stephanie Sprenger, the ladies behind the writing and publishing community, The HerStories Project, publishers and editors of the recently released My Other Ex: Women's True Stories of Leaving and Losing Friends.


Unit 1: Finding Your Blog’s Purpose

With help from bloggers including Sarah Rudell Beach of Left Brain Buddha, we'll focus on:

  • How to define the purpose of your blog.

  • How to develop and refine a clear, authentic voice in your writing.

  • How to incorporate your blog's purpose into each blog post.

  • How to write about diverse subjects and to write in diverse styles while still remaining true to your overall voice and purpose.

Unit 2: Writing with Voice and Authenticity

We'll explore the lines between honesty and authenticity and respecting privacy and boundaries.

We'll also:

  • Draft a compelling, concise About Me page or bio for other publications.

  • Find out how many popular bloggers write about their personal lives with integrity, and explore our own limits.

Unit 3: Incorporating Storytelling Into Your Posts

We'll learn about the power of storytelling to enhance your writing with tips and techniques from Danielle Herzog of Martinis and Minivans.

  • Learn the importance of narrative structure, character, dialogue, and sensory details.

  • Learn how to capture your audience's attention with a strong beginning and finish your story with a powerful conclusion.

  • Brainstorm and explore ideas for blog posts that would captivate readers.

Unit 4: Using Humor in Your Writing

With practical tips from guest instructor Kate Hall of Can I Get Another Bottle of Whine and other humor bloggers, we'll learn how to incorporate humor into your blog posts in a way that is authentic to your voice.

We'll explore different humor techniques, as well as:

  • How to write different types of humorous posts.

  • How to use humor in your social media platforms to engage with readers and increase your fan base.

  • Discuss when/why it is useful to use humor in a serious post, and how to do it tastefully.

Unit 5: Writing a Compelling Interview Post

We'll brainstorm types of questions that are appealing to both interview subjects and readers, as well as learn tips and strategies from Norine Dworkin-McDaniel of Science of Parenthood. We will:

  • Learn techniques for organizing your interview questions into a readable blog post.

  • Learn how to edit your interview for coherence, flow, and length while preserving the integrity of the interview.

  • Discuss when and how to incorporate interviews into your blog posts.

Unit 6: Editing Your Posts Like a Pro

We'll discuss the importance of knowing the difference between revising, editing, and proofreading. With help from several editors, we'll also:

  • Discuss common grammatical errors and other mistakes to avoid in your writing.

  • Practice revising, editing, and proofreading your writing.

  • Explore the variations between literary style and blogging style.

  • Discuss the differences in levels of editing needed for posts on own blog vs. submitting to other sites.

Improve Your Blog Writing in 6 Weeks!

Get tips and secrets from many of your favorite bloggers and editors!

Shannan Younger of Tween Us

I greatly appreciated that it has offered guidance in terms of both big picture, conceptual ideas for the purpose and direction of my blog as well as offering concrete, actionable advice on smaller picture details of the posts themselves. The class has offered fabulous perspective and insight from the expert teachers. It has helped me take a fresh look at my blog and reexamine how I can make it a better place for my readers while also gaining more enjoyment from it myself.

Susan Maccarelli of Beyond Your Blog

I enrolled in Write Your Way To A Better Blog, to get some pointers for writing outside of my humor comfort zone. Not only did I get pointers in humor and write a piece I am really proud of, I also came away with a more serious piece I submitted to a site I have had multiple rejections from in the past. I just heard back from them asking me to expand on it! I highly recommend this class to anyone wanting to polish their blog writing and/or dip their toes in the water of some different writing genres as part of a supportive and informative group.


"Write Your Way To a Better Blog offers the novice and experienced blogger a chance to learn and discuss craft, narrative and revision strategies. After 5 years of blogging, I morphed into a student again. The opportunity to learn from accomplished writers and mentors like Jessica and Stephanie helped highlight strengths and weaknesses in my writing. The class discussion provided a safe place for writers to address concerns, share their accomplishments and gain insight to particular questions. This course is a must for all bloggers."

Rudri Bhatt Patel of
Being Rudri

"I signed up to take the HerStories 'Write Your Way to a Better Blog' course on a whim and couldn't be happier that I did! The scope and content of the course exceeded my expectations, and the personal feedback was wonderful. I felt like Jessica and Stephanie really cared about our progress and were committed to our success. The guest instructors were great and I think it was very useful to have a wide variety of backgrounds to learn from. I think everyone in the class, from new to well-established bloggers, found it to be valuable. I can't wait to see what's next!"

Candace of
My White Picket Life


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